In 2014, when BeatBox showed up on ABC's Shark Tank with its original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changer in the making. BeatBox's party punches and hard teas come in a range of wine-base and malt-base recipes, with ABVs ranging from 6% to 11.1%. The disruptive RTD brand is fueled by innovative marketing strategies, elevating the rate of sale to new heights, driven by increased demand for convenient and fun alcoholic beverages.
Mark Cuban has invested in countless companies through his tenure on 'Shark Tank' and has been surprised by some of his investments. BeatBox Beverages, however, stood out as a unique and promising opportunity in the alcohol industry. With their eye-catching packaging and innovative approach to selling wine, BeatBox has quickly become a favorite among party-goers and wine enthusiasts alike.
Want to get lit? BeatBox's 11 percent ABV offering is equal to four light beers — it's called #partymath, brah. Prefer the low-cal life? The 6 percent ABV option provides a lighter alternative without sacrificing flavor or fun. BeatBox Beverages has been named the fastest-selling wine and ready-to-drink cocktail brand, according to the latest IRI data, as of Dec. 26, 2020.