The Wine Watcher
Sign InSubscribe
Wine News

Seagram's Wine Coolers: A Classic Beverage with a Modern Twist

 
Share this article

Discover the resurgence of Seagram's wine coolers in today's market.

description: an image of a colorful array of seagram's wine coolers displayed on a table, surrounded by fresh fruits and ice cubes. the vibrant hues of the bottles and the inviting presentation evoke a sense of relaxation and enjoyment.

Wine coolers, those fluorescent, fizzy, sugary drinks you used to sneak as a teenager are having a well-deserved -- yet classy and sophisticated -- moment in the spotlight. One brand that has been leading the charge in bringing back this nostalgic beverage is Seagram's Escapes. Known for their deliciously fruity flavors and refreshing taste, Seagram's wine coolers are a popular choice for those looking for a light and easy-to-drink beverage.

ROCHESTER, N.Y.— Seagram's Escapes has once again partnered with its go-to celebrity ambassador Cynthia Bailey to co-create a new Berry Blast flavor that is sure to be a hit among fans of the brand. This collaboration highlights the brand's commitment to staying current and innovative in the ever-changing beverage industry.

We were already a few hours into another Friday evening under the guidance of The Seagram's Golden Wine Cooler Declaration. As we cracked open a bottle of Seagram's wine cooler, we couldn't help but be transported back to the carefree days of our youth when sipping on a wine cooler was the epitome of cool.

For drinkers of a certain age, Bruce Willis is synonymous with wine coolers. Back in the mid- to late '80s, the actor was best known as the face of Seagram's wine coolers, appearing in commercials and print ads that helped propel the brand to popularity. His smooth-talking charm and laid-back demeanor made him the perfect spokesperson for the fun and refreshing beverage.

Watch Bruce Willis Sings About Seagram's Wine Coolers In These Wild, Cringe-Inducing Commercials From The 80s. Watch Now! These iconic commercials featuring Bruce Willis are a nostalgic reminder of a time when wine coolers were all the rage.

FIFCO USA, Genesee's parent company, will invest a total of $18 million in coming years to expand production of its Seagram's flavored malt beverages. This investment reflects the growing demand for flavored wine coolers and the brand's commitment to meeting consumer preferences.

The rising popularity of cans for wine over the past few years has given a boost to flavored wines, including wine coolers. With convenient packaging and a wide range of flavors to choose from, canned wine coolers have become a popular choice for consumers looking for a refreshing and easy-to-enjoy beverage option.

Here are four incredible wine cooler recipes to help you make the most of that bottle on a hot summer day. From classic fruit blends to creative twists on traditional flavors, these recipes are sure to impress your friends at your next outdoor gathering.

E & J Gallo Winery reintroduces its iconic Bartles & Jaymes brand wine cooler. With a renewed focus on quality and innovation, the brand is bringing back the beloved wine cooler in new and exciting flavors that are sure to please both longtime fans and new customers alike.

Labels:
Share this article