In what may be one of the most unexpected yet successful partnerships in recent memory, Martha Stewart and Snoop Dogg have continued to collaborate on their wine ventures. The latest addition to the lineup is Snoop Dogg's 19 Crimes Cali Red, a blend of Petite Sirah, Zinfandel, and Merlot sourced from vineyards in Lodi, California.
In late 2022, 19 Crimes' parent company, Treasury Wine Estates, introduced Cali by Snoop into the UK market, along with the launch of the brand's first rosé. This move further solidified Snoop Dogg's presence in the wine industry and expanded his reach to a global audience.
While you'd be forgiven for initially adding this wine to your shopping basket for the novelty aspect of owning something with Snoop Dogg's face on it, the quality of the wine itself is what truly sets it apart. The blend offers a rich and complex flavor profile that appeals to both novice and experienced wine drinkers.
19 Crimes revisits Snoop Dogg's career-defining moments ahead of the Snoop Cali Gold launch, showcasing how the wine embodies the essence of the legendary rapper. The Cali Gold wine is primarily made up of Petite Sirah, with a touch of Zinfandel to add a hint of sweetness. This combination creates a unique tasting experience that captures Snoop Dogg's persona in a bottle.
According to Halpern, the agency responsible for marketing Cali by Snoop, they are working on developing a strategic communications plan with "disruptive creative" activations. This approach aims to engage consumers and create buzz around the brand, further solidifying Snoop Dogg's presence in the wine industry.
Snoop Dogg's foray into the world of wine with 19 Crimes has been met with great success, showcasing his business acumen and versatility as an entrepreneur. The rapper, known for his iconic music career, has seamlessly transitioned into the wine market, creating a brand that resonates with fans and wine enthusiasts alike.
Legendary rapper Snoop Dogg, at 51 years old, is set to launch his rosé wine in the UK, following the success of his red wine range last year. This expansion of his wine portfolio further solidifies Snoop Dogg's position as a prominent figure in the wine industry, with his unique blends captivating audiences worldwide.
