Bartenura Moscato went from humble kosher wine to massive brand thanks to Drake, Lil' Kim, and Rap music. The Italian winery behind this popular wine is best known for its Moscato but also produces a full line of sparkling wines and other varieties. In recent years, Bartenura Moscato has become the largest-selling wine in the kosher sector, excluding kiddush wines like Manischewitz. Its popularity has spread far beyond the kosher market, becoming a bestseller worldwide.
One of the reasons for Bartenura Moscato's success is its appeal to a younger demographic, thanks in part to its association with popular music artists. Drake and Lil' Kim are just a few of the celebrities who have helped boost the wine's profile through mentions in their songs and social media posts. This has helped to position Bartenura Moscato as a trendy and aspirational brand, appealing to a new generation of wine drinkers.
In response to the growing demand for Bartenura Moscato, Royal Wine Corp. has recently released the wine in a new format - cans. The new four-packs of 8.5-ounce cans are already available in some stores and are set to be sold in more locations soon. This move is aimed at making the wine more accessible and convenient for consumers on the go.
Despite its newfound popularity, Bartenura Moscato has not forgotten its roots as a kosher wine. The wine is OU-certified kosher, ensuring that it meets the strict dietary requirements of Jewish consumers. This commitment to quality and tradition has helped to solidify Bartenura Moscato's reputation as a trusted and respected brand within the kosher wine market.
The release of Bartenura Moscato in cans is just the latest in a series of innovative moves by Royal Wine Corp. to expand the reach of the brand. The company's new slogan, "Out of the Blue," reflects the unexpected and exciting journey that Bartenura Moscato has taken from its humble beginnings to becoming a global sensation.
For Thanksgiving dinner, experts recommend serving a variety of wines to complement the traditional holiday feast. Bartenura Moscato's light, sweet flavors make it an ideal choice to pair with dessert, while its sparkling varieties can add a festive touch to the meal. Whether enjoyed in a traditional bottle or a convenient can, Bartenura Moscato is sure to enhance any Thanksgiving celebration.
In conclusion, the rise of Bartenura Moscato from a humble kosher wine to a massive global brand is a testament to the power of innovation, marketing, and celebrity influence in the wine industry. By staying true to its roots while embracing new trends and formats, Bartenura Moscato has solidified its position as a favorite among wine enthusiasts worldwide.
