In recent years, there has been a growing concern about the size of wine glasses and their potential impact on alcohol consumption. Research conducted by Professor Dame Theresa Marteau and her team has shed light on the effects of removing the largest serving size of wine by the glass in licensed premises. The study found that by eliminating the largest glass option, total alcohol intake decreased significantly.
Professor Dame Theresa Marteau seems to have something of an obsession about glasses and tableware. In the last ten years, she and her team have conducted numerous studies on the relationship between glass size and alcohol consumption. Their most recent research focused on the impact of removing the largest wine glass option in 21 licensed premises.
The study, conducted in 20 UK venues, revealed that removing the largest glass of wine – often a 250ml option – from the menu cuts alcohol intake by eight percent. This finding suggests that the size of the glass plays a crucial role in how much wine people consume. By eliminating the largest serving size, establishments can help customers drink less without affecting revenue.
Costco, known for offering items in large quantities, has also recognized the importance of glass size in alcohol consumption. The retail giant has built a successful business by providing customers with cost-effective options, including giant bottles of wine. However, the recent research suggests that reducing the size of wine glasses could have a positive impact on public health.
Removing the largest glass of wine from sale cuts the total amount people drink by 7.6%, as shown in a four-week trial conducted in 21 pubs, bars, and restaurants. This significant reduction in alcohol intake highlights the potential benefits of reevaluating the size of wine glasses in licensed premises. While some customers may complain about the removal of the largest serving option, the overall impact on consumption and public health cannot be ignored.
By Imogen Howse via SWNS, the study found that removing large glasses of wine from bars and pubs reduces total alcohol intake by almost 8%. This finding suggests that simple changes in glass size can have a substantial effect on drinking behavior. While some may argue that removing the largest serving size would not affect total profits, research suggests that it could help promote responsible drinking habits.
In conclusion, the research conducted by Professor Dame Theresa Marteau and her team highlights the importance of reevaluating the size of wine glasses in licensed premises. By removing the largest serving option, establishments can help customers drink less without compromising revenue. While some may resist the change, the potential benefits for public health and responsible drinking are undeniable. It is time to uncork the hidden gems of reducing glass size and promoting moderation in alcohol consumption.
