Wine Wednesdays just got a lot cooler thanks to Please Tell Me's new vino to-go option, spotlighting organic varietals. A popular New York City restaurant is turning into a literal hole in the wall – serving Merlots, Syrahs and other vintages through a unique concept inspired by Italian wine windows.
Locals can now enjoy la dolce vita… or at least more vino… in Williamsburg. Please Tell Me (749 Metropolitan Avenue) is debuting an innovative way to serve wine through a small window, reminiscent of the buchette del vino in Italy. There aren't many things we enjoyed about the pandemic. But the relaxation of outdoor drinking rules might be one of the few.
Please Tell Me in Brooklyn will serve wine-to-go through a hole-in-the-wall; It follows a trend set in Italy where the historic custom returned during Covid. If you've ever taken an Italian vacation or studied abroad, there's a chance you've stumbled upon a wine window, or buchette del vino.
What are the Florence wine windows? The Florence wine windows are characterised by their small arched windows in the side of otherwise ordinary buildings. Ever since Stanley Tucci delighted American viewers, Florence's buchette del vino, or “wine windows”, have enjoyed a new renaissance.
The concept of wine windows dates back to the 16th century when the Medici family in Italy created them to safely sell wine during times of plague. The small windows allowed customers to purchase wine without direct contact with the sellers, ensuring social distancing.
Today, the tradition of wine windows has made a resurgence in response to the Covid-19 pandemic. Please Tell Me in Brooklyn is embracing this historic custom and bringing a touch of Italian charm to the streets of New York City.
The sight of a small window in a brick wall offering glasses of wine to passersby is sure to capture the attention of locals and tourists alike. The experience of sipping a glass of wine from a hole-in-the-wall adds a sense of mystery and exclusivity to the simple act of enjoying a drink.
As wine enthusiasts flock to Please Tell Me to sample their unique wine window offerings, the trend is expected to spread to other establishments across the city. The combination of convenience, tradition, and a touch of whimsy makes wine windows a welcome addition to the New York City dining scene.
