LOS ANGELES, Feb. 13, 2024 /PRNewswire/ -- Stella Rosa Wines®, America's #1 Italian imported wine, today announced its endorsement from rising country music star Lainey Wilson. This collaboration is part of Stella Rosa's Moments Made Sweeter campaign, which aims to celebrate life's small moments with a glass of their delicious wine.
Stella Rosa and the other 24 wine brands that make up the Riboli Family Wine portfolio are not only known for outstanding growth, but also for their innovative approach to winemaking. In 2023, Stella Rosa Pineapple & Chili became the best-selling new wine SKU, surprising industry experts and consumers alike.
What's behind the success of this surprising category winner? Stella Rosa Wines introduced a new collection of sweet and spicy wines, adding to its portfolio of more than 30 semi-sweet, semi-sparkling options. The Spicy Series by Stella Rosa satisfies consumers' thirst for unique flavor combinations.
The brand initially dipped its toes into the spicy waters with the release of Pineapple & Chili earlier in the year, claiming it to be the perfect blend of sweetness and heat. Now, Stella Rosa is expanding its spicy series with two new SKUs: Lime & Chili and Mango & Chili, both made with Moscato D'Asti grapes for a perfect balance of flavors.
Life is all about cherishing the small moments, and Stella Rosa Wines aims to enhance those moments with their wide range of sweet and spicy options. With over 30 different wines to choose from, there is something for every palate and occasion.
Stella Rosa's success in the market can be attributed to their constant innovation and commitment to quality. By listening to consumer preferences and trends, they continue to introduce new and exciting flavors that keep customers coming back for more.
In addition to their delicious wines, Stella Rosa also focuses on partnerships with talented individuals like country star Lainey Wilson. The Moments Made Sweeter campaign highlights the joy and happiness that can be found in everyday experiences, paired with a glass of Stella Rosa wine.
As America's #1 imported wine, Stella Rosa has solidified its position as a leader in the industry. Their dedication to creating unique and flavorful wines has set them apart from the competition, making them a favorite among consumers nationwide.
