This year marked a significant turn towards Israeli wines, a change driven by a mix of cultural pride and geopolitical solidarity. As people seek out new and exciting options for their Passover celebrations, many are looking to the burgeoning wine industry in Israel for their Seder sips. Among these options is the iconic Manischewitz wine, known for its sweet concord grape flavor and kosher certification.
Manischewitz or Mani'z? The biggest name in matzo is giving itself a clean, updated look with a design assist from the marketers behind the rebranding of the 136-year-old company's products. This rebranding is part of an effort to appeal to a broader audience while still honoring the traditions and heritage that have made Manischewitz a staple in American Jewish households for generations.
Manischewitz is a sweet concord grape wine that's typically kosher for Passover. Like many things in life, the Passover tradition of drinking the iconic wine has evolved over the years. While some may remember it as a childhood favorite, others are discovering it for the first time and appreciating its unique flavor profile.
Growing up on the Dutch Caribbean island of Curaçao, 34-year-old Diahann Alexandra Maria Atacho's parents would regularly turn to an array of kosher foods and wines during Passover. For her, the tradition of drinking Manischewitz wine holds a special place in her heart, reminding her of family gatherings and cherished memories.
Consumers browsing the kosher aisle this Passover season may do a double take. Manischewitz, the 136-year-old kosher food titan, has undergone a fresh rebranding. The updated look aims to attract a new generation of wine drinkers while still maintaining the brand's deep-rooted connection to Jewish tradition.
Sign up for Weekday J and get the latest on what's happening in the Jewish Bay Area. “In America, a thousand backgrounds and cultures have been united by the shared experience of enjoying Manischewitz wine during Passover celebrations. The rebranding of this iconic wine is a reflection of the ever-evolving landscape of Jewish culture and tradition.
What makes this Passover different from all other Passovers? It may be the box of matzoh on your kitchen table. Manischewitz wine continues to be a beloved part of the Passover experience for many Jewish families, offering a sweet and flavorful option for those looking to celebrate their heritage in a modern way.
