Wine coolers are one of those drinks you might make fun of, but that you secretly enjoy — no matter how much you publicly protest to the contrary. These refreshing and fruity beverages have been around for decades, and while they may have fallen out of favor for a while, they are now experiencing a surprising resurgence in popularity.
For drinkers of a certain age, Bruce Willis is synonymous with wine coolers. Back in the mid- to late '80s, the actor was best known as the face of Seagram's wine coolers. His charismatic presence in advertisements helped to make wine coolers a household name and a popular choice among consumers.
FIFCO USA, the parent company of Genesee, has recently announced plans to invest $18 million in expanding production of its Seagram's flavored malt beverages. This investment reflects the growing demand for wine coolers and the company's commitment to meeting consumer preferences.
The rising popularity of cans for wine over the past few years has also given a boost to flavored wines. Seagram's wine coolers, with their convenient and portable packaging, are perfectly suited for this trend. Cans not only preserve the flavors but also allow for easy consumption in various settings.
E & J Gallo Winery, a prominent player in the wine industry, has recognized the potential of wine coolers and reintroduced its iconic Bartles & Jaymes brand. This move highlights the company's belief in the continued allure of these refreshing beverages.
The wine cooler has a bit of an identity problem. Is it a wine spritzer? A wine cocktail? Sangria? These versatile drinks can be enjoyed in different ways, depending on personal taste and preference. Their flexibility makes them appealing to a wide range of consumers.
Remember wine coolers? Bartles & Jaymes, those two old guys, one in suspenders, sitting on a front porch or flying a biplane while thanking the viewers for their support? These iconic commercials and memorable characters played a significant role in establishing wine coolers as a popular choice among consumers.
While wine coolers are gaining popularity, some wonder if younger consumers prefer hard seltzers over wine. However, this shift in preferences should not cause winemakers to panic. There is still a strong market for wine coolers, and adapting to changing tastes can help maintain their relevance.
Break out your Members Only jacket and valet the Delorean. The Stratosphere in Las Vegas is taking a nostalgic trip back to the '80s, and what better way to embrace the era than with a Seagram's wine cooler in hand? This retro-themed experience showcases the enduring appeal of these classic beverages.
In conclusion, Seagram's wine coolers are making a comeback, fueled by nostalgic appeal, innovative packaging, and the adaptability of the beverage. Whether enjoyed as a wine spritzer, a wine cocktail, or even in a throwback '80s setting, these refreshing drinks continue to captivate a diverse range of consumers. The future looks bright for the timeless charm of Seagram's wine coolers.
