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The Resurgence of Seagram's Wine Coolers: A Classy Comeback

 
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Wine coolers are making a classy comeback with Seagram's iconic brand.

description: an elegant and sophisticated wine cooler bottle with a sleek label and vibrant colors, displayed on a chic bar cart with crystal glassware and fresh fruit garnishes, evoking a sense of class and sophistication.

For drinkers of a certain age, Bruce Willis is synonymous with wine coolers. Back in the mid- to late '80s, the actor was best known as the face of Seagram's Golden Wine Cooler Declaration. The commercials featuring Willis enjoying a refreshing wine cooler by the pool became iconic, forever linking the actor with the popular drink.

We were already a few hours into another Friday evening under the guidance of The Seagram's Golden Wine Cooler Declaration. The cool, crisp taste of Seagram's wine coolers served as the perfect accompaniment to a night of relaxation and enjoyment with friends.

Wine coolers, those fluorescent, fizzy, sugary drinks you used to sneak as a teenager are having a well-deserved -- yet classy and sophisticated -- resurgence. No longer just a guilty pleasure, Seagram's wine coolers are now seen as a trendy and refreshing beverage option for a variety of occasions.

Wine coolers are one of those drinks you might make fun of, but that you secretly enjoy — no matter how much you publicly protest to the contrary. With their fruity flavors and effervescent bubbles, Seagram's wine coolers offer a unique and refreshing alternative to traditional wines and cocktails.

The rising popularity of cans for wine over the past few years has given a boost to flavored wines, including Seagram's wine coolers. With convenient packaging and a wide range of flavors to choose from, canned wine coolers have become a go-to option for many consumers looking for a quick and easy drink option.

FIFCO USA, Genesee's parent company, will invest a total of $18 million in coming years to expand production of its Seagram's flavored malt beverages, including wine coolers. This investment reflects the growing demand for Seagram's wine coolers and the company's commitment to meeting consumer needs.

United States Beverage believes the answer is yes. The company markets and manages Seagram's Coolers, a 20-year-old brand owned by Seagram's, the iconic spirits company. With a focus on quality and innovation, Seagram's Coolers continue to be a popular choice among consumers looking for a refreshing and flavorful beverage option.

E & J Gallo Winery reintroduces its iconic Bartles & Jaymes brand wine cooler, a beloved favorite among wine cooler enthusiasts. With its classic flavors and easy-drinking appeal, Bartles & Jaymes wine coolers are a timeless choice for any occasion.

This story was originally published July 2, 2013. The wine cooler has a bit of an identity problem. Is it a wine spritzer? A wine cocktail? Sangria? With its unique blend of wine and fruit flavors, Seagram's wine coolers defy categorization and offer a delicious and refreshing alternative to traditional wine options.

Labels:
seagram's wine coolersbruce willisresurgencefruity flavorseffervescent bubblescanned packagingflavored malt beveragesbartles & jaymesiconic brandrefreshing
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